Time For BP To Step Up

Social media campaigns thrive over the internet. The purpose for campaigns like these are to attract more people. What if the campaigning draws attention, however the attention mostly negative, what's the point then? BP oil needs a miracle to reestablish any amount of credibility they once had. Nevertheless, BP recognizes when the need for impeccable marketing strategies is critical. Recently, I read in Wired that:

BP didn’t begin its social networking campaigns in earnest until one month after news of the spill broke, says David Binkowski, senior vice president of word of mouth marketing at the MS&L Group. Wired

I am thinking BP may be a little late with their campaign efforts. BP's campaigning attempts have only fueled (no pun intended) the media to mock BP with counteracting comical campaigns. An example:



It makes sense that BP would want to regain trust from the public, but it may be smarter to salvage the reputation of the business by focusing more on helping those that were directly affected by the oil spill. The resolution to the oil spill is so complex the answer for fixing the problem is not easily answered. Rather than focus on attracting more business (because I think BP has that part fully covered) with marketing campaigns, a more proactive approach is in demand and just take accountability.