Pitching For Pictures

Elevator Pitch Idea A

The internet, an integral part of most aspects of our lives has become a necessary component in order for us to function from day to day. Undeniably, we have benefited from the internet, but while it has connected us globally it has also disconnected us in many ways also. Today, professional photographers are no longer necessary to hire, because availability and retrieval of images through online stock photos is so easy. As a result of this there is not such a demand for professional photographers, but should remain as a recognized skilled craft even though all of us have the means. Snappy Story, a useful online resource to professional photographers, offers as a hub for them to connect with businesses'. These businesses' are requesting for specific types of photographs to be created. The photographs typically will involve a strong message to be conveyed through a visual creation. The hub will foster and support an ongoing working relationships between the professional photographer and businesses'. Snappy Story meets with potential clients to further discuss ideas and all other possibilities.

Query Email Idea A

From: Julie Heffernan [mailto: julie.heffernan@quinnipiac.edu]
Sent: Friday, July 16, 2010 4:47 PM
To: _____(potential sponser)______
Subject: Images To Empower

Hi ________(potential sponser)_______,

As more and more content is received and delivered over the internet, our attention span for stories becomes shorter with each passing day. Professional photographers deliver images based on a code of ethics and standards. Snappy Story wants to link professional photographers and businesses' because as technological advancements continue to occur we are gradually losing professional photographers in today's world where everyone is a photographer.

I believe professional photography is a skilled profession that should be a distinguished group of its own, as well be given the opportunity to thrive. If you are interested in help making this possible, please do not hesitate to contact me. I look forward to hearing from you.

Thank you,

Julie Heffernan
(Business name and address), Hamden, CT
(Business phone number)
(Business email)

One Sentence Pitch Idea A


Snappy Story fosters working relationships between business and pro photographer. The outcome: a creative image with a telling story and an important message.

Elevator Pitch Idea B

Do Gooder is an online community portal for the amateur photographer who wants to be part of a social cause to promote positive change in the world. Idea B is slightly similar to Idea A in that it is also an online portal for photographers to use as a networking community. Do Gooder however is aimed towards an amateur photographer and is more like a source for photo contests that are solely focused on social change, which their will always be a need for. Do Gooder website will have most of the global issues that exist today and will be organized in categories. Any amateur photographer can link to a desired cause and then just follow the instructions. Each cause will have different requirements for its contest. The winner of the contests will be guaranteed a public spot on Do Gooder website for 1 full month. This spot will be their own space on Do Gooder webpage to display personal work samples. Also, Do Gooder would feature a story on the up and coming photographer on one of the major photography websites Do Gooder is affiliated with. In addition, the winner may also receive a separate prize from the organization of the featured cause.

Query Email Idea B

From: Julie Heffernan [mailto: julie.heffernan@quinnipiac.edu]
Sent: Saturday, July 17, 2010 4:47 PM
To: _____(potential sponser)______
Subject: Doing Good Things With Your Photos

Hi ________(potential sponser)_______,

Many social issues are addressed by a number of charities, but the need for support for social change is never enough. Do Gooder is a non-profit website that provides opportunity for everyone involved. The target audience: amateur photographers will have the opportunity to select from a number of affiliated organizations that work for a cause to change. The idea is to provide opportunity for an important cause and also for an aspiring photographer.

If you are interested in help making this possible, please do not hesitate to contact me. I look forward to hearing from you.

Thank you,

Julie Heffernan
(Business name and address), Hamden, CT
(Business phone number)
(Business email)

One Sentence Pitch Idea B


Do Gooder is an online non-profit organization that supports both amateur photographers and various social issues. Creating opportunity and recreating images. Addressing issues and making change.