Looking Back…
I am glad this Graduate program includes a writing course. I did find the assignments difficult at times to complete, but this stemmed more from my own pressures I tend to put on myself. At the beginning of the course I really wasn't sure what to talk about. Maybe it was "writer's block" or just a fear that I would not sound intelligent. Well, I obviously had to get that insecure voice out of my head if I wanted to move forward in the program. As the course progressed I became more comfortable expressing myself and I am confident I will eventually find my voice.
In this particular course I learned how crucial it is to re-read and re-write (although I wish I had a little more time to do this). I also realized re-reading my work isn't as bad as I made out to be. I liked and I didn't like Twitter, but now I do understand the use for it. I am still going to try using it for a business tool. I liked that we were all required to have a blog and I found the Professor's feedback to be extremely helpful and encouraging.
I plan on continuing to work on my chosen niche of photography. I am sure it will look a lot different over the next several months. Overall the course and introduction to "pitching" online was useful and I anticipate my graduate proposal will continue to manifest the more I learn throughout the program.
Sunday, August 15, 2010
Media Campaign Review
I did a Google search and found this social media campaign to spark an interest for me:
Social Media Campaign Critique
When I saw this campaign I thought it had similar concepts to the online photography pitch I had just done for the course. Blogger: Roderick Low's campaign is called, “Real People, Real Stories”. My pitch is called, "Untouchable Storytelling". Both ideas surround the main focus around photography and everyday people.
I like the idea that Low's approach to get his target audience involved. But, I'm not exactly sure how I would get that much money to give away. I'll have to think about that piece a little more. People want to be involved. This is quite clear from the public's overwhelming participation to all the networking sites that have developed over the years (especially with YouTube).
This is the gist of Low's campaign:
I would concentrate on Twitter because I feel like there is probably more regular activity by more everyday people on Twitter than You Tube. With YouTube, although there are many viewers not everyone has video recording equipment or may not know how to effectively use it properly. I may also coordinate with Flickr somehow, since their a popular photo sharing site.
Social Media Campaign Critique
When I saw this campaign I thought it had similar concepts to the online photography pitch I had just done for the course. Blogger: Roderick Low's campaign is called, “Real People, Real Stories”. My pitch is called, "Untouchable Storytelling". Both ideas surround the main focus around photography and everyday people.
I like the idea that Low's approach to get his target audience involved. But, I'm not exactly sure how I would get that much money to give away. I'll have to think about that piece a little more. People want to be involved. This is quite clear from the public's overwhelming participation to all the networking sites that have developed over the years (especially with YouTube).
This is the gist of Low's campaign:
With consumers in mind, the campaign invites AirAsia travelers to submit their stories on how the budget airline has changed their lives for the better.
Launched on eYeka platform, consumers are asked to submit a 30 to 90 second video or animation to share their AirAsia stories. Here’s the carrot: At the end of the campaign (29 August), a total of 35 tickets worth up to USD$30,000 will be given away.
Alexandre Olmedo, the CEO of eYeka Asia describes this campaign with the following words:
“By engaging real people to share their stories on how their lives have changed for the better demonstrates AirAsia’s authenticity, openness and appetite for innovation.”
I would concentrate on Twitter because I feel like there is probably more regular activity by more everyday people on Twitter than You Tube. With YouTube, although there are many viewers not everyone has video recording equipment or may not know how to effectively use it properly. I may also coordinate with Flickr somehow, since their a popular photo sharing site.
Blah-Blah-Blah...
Conversation in today's world has been redefined by technology and has encouraged more communication among people. Many alternative options have emerged over the last several years and as a result everyone is virtually connected with everyone. So, now that we are all talking, is anyone really listening? Is there some truth to Professor Kalm's statement,
Modern day conversation has become a 24 hour, 7 days a week activity. Social media supports conversation, but it also creates a social pressure within society. For anyone who may not have a particular passion in something, but wants to have a voice it forces the person to identify their belief; or passion; or niche. Before taking this course I never thought I had a niche in anything. I realize now how beneficial it is to have even just one passion and if one hasn't been established to at least be thinking about possibilities. There are many people out there who do not have a passion, or maybe they might have one and not realize it. A true interest in something is not only good for conversations, it also makes a person more well-rounded.
No wonder why conversation is difficult, but as long as communication continues evolving this will always be the case. Regardless, good conversation should still remain the standard with all forms of communication. Professor Kalm's list of things that deem conversation as being good(i.e., comfort, one-on-one situation, time, listening) are more than reasonable, and you would think it could easily be followed through. But why so difficult then? The mind needs to be actively engaged and this requires self-discipline. This is what supports a good conversation.
We will always be learning how to modify and adjust the ways in which we communicate with one another. This I am sure of. It is important not to get caught up in the inevitable change we experience each and everyday, and also to remind ourselves of our original intention for setting out to do something. While technology will keep producing new gadgets to "simplify" our lives, we need to have the insight to be self-disciplined enough to set our own benchmarks to achieve our goals.
The stage is full; the seats are empty.And if this is true, how should we avoid it?
Modern day conversation has become a 24 hour, 7 days a week activity. Social media supports conversation, but it also creates a social pressure within society. For anyone who may not have a particular passion in something, but wants to have a voice it forces the person to identify their belief; or passion; or niche. Before taking this course I never thought I had a niche in anything. I realize now how beneficial it is to have even just one passion and if one hasn't been established to at least be thinking about possibilities. There are many people out there who do not have a passion, or maybe they might have one and not realize it. A true interest in something is not only good for conversations, it also makes a person more well-rounded.
No wonder why conversation is difficult, but as long as communication continues evolving this will always be the case. Regardless, good conversation should still remain the standard with all forms of communication. Professor Kalm's list of things that deem conversation as being good(i.e., comfort, one-on-one situation, time, listening) are more than reasonable, and you would think it could easily be followed through. But why so difficult then? The mind needs to be actively engaged and this requires self-discipline. This is what supports a good conversation.
We will always be learning how to modify and adjust the ways in which we communicate with one another. This I am sure of. It is important not to get caught up in the inevitable change we experience each and everyday, and also to remind ourselves of our original intention for setting out to do something. While technology will keep producing new gadgets to "simplify" our lives, we need to have the insight to be self-disciplined enough to set our own benchmarks to achieve our goals.
Thursday, August 5, 2010
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