Media Campaign Review

I did a Google search and found this social media campaign to spark an interest for me:

Social Media Campaign Critique



When I saw this campaign I thought it had similar concepts to the online photography pitch I had just done for the course. Blogger: Roderick Low's campaign is called, “Real People, Real Stories”. My pitch is called, "Untouchable Storytelling". Both ideas surround the main focus around photography and everyday people.

I like the idea that Low's approach to get his target audience involved. But, I'm not exactly sure how I would get that much money to give away. I'll have to think about that piece a little more. People want to be involved. This is quite clear from the public's overwhelming participation to all the networking sites that have developed over the years (especially with YouTube).

This is the gist of Low's campaign:

With consumers in mind, the campaign invites AirAsia travelers to submit their stories on how the budget airline has changed their lives for the better.

Launched on eYeka platform, consumers are asked to submit a 30 to 90 second video or animation to share their AirAsia stories. Here’s the carrot: At the end of the campaign (29 August), a total of 35 tickets worth up to USD$30,000 will be given away.

Alexandre Olmedo, the CEO of eYeka Asia describes this campaign with the following words:

“By engaging real people to share their stories on how their lives have changed for the better demonstrates AirAsia’s authenticity, openness and appetite for innovation.”

I would concentrate on Twitter because I feel like there is probably more regular activity by more everyday people on Twitter than You Tube. With YouTube, although there are many viewers not everyone has video recording equipment or may not know how to effectively use it properly. I may also coordinate with Flickr somehow, since their a popular photo sharing site.